A streetwear brand I have very high respect for, The Hundreds presents their Fall 2010 collection. While often times there are pieces with no explanation, the men behind the company, are kind enough to give some and put us into the shoes and minds of exactly what they’re thinking in the creative process of making clothes for the public.
“The past decade saw the rise and saturation of modern street culture, and as the next approaches, I’ve imagined a post-streetwear take on our classic apparel aesthetic. So what you will see over these next seasons, as far as our offerings go, is a certain modern familiarity with bold colors, smart graphics, traditional sportswear, and premium denim, but through a nostalgic lens. So what were once vivid hues have been toned down to classic shades, raw and crispy fleece may have a more comfortable hand-feel, and the washes follow suit. There is an obvious emphasis on worn-in sweatshirts and ready-to-wear jackets, while our trademark plaid flannels have taken a more subtle approach. The idea here is that these are your favorite The Hundreds clothes as you may find them to wear in years’ time. And we certainly hope that is the case.”
For all the pictures visit: http://www.highsnobiety.com/news/2010/07/15/the-hundreds-fall-2010-collection/
Source: Highsnobiety
Preston K. is a full time student and head fashion blogger at IVYBetty.com. Follow him on twitter at PrestonK9 
